After struggling to put a Velcro bib on her nephew and then seeing him cry from the Velcro ripping out his fine baby hair, Lauren thought, “why not a magnet which would be more gentle and fasten itself?” Two years later, after vigorous research and development, Magnificent Baby® came to market with a full line of infant’s wear to critical acclaim.

Lifelong college friends, Lauren & Lawrence left corporate America with the single goal of making life easier for as many parents and babies as possible. Compliments heard most often: “Why didn’t I think of that?”, “I wish I had that when my son/daughter was little.”, and, “Does it come in my size”?

Have a Magnificent day!

-Lauren & Lawrence